Know the budget before
you get in the truck.
Structorise builds and runs the whole path for construction firms over $3M, residential and commercial, trade and general contractor. Paid traffic aimed at your service area and your job types. A price calculator that captures budget, scope and timeline before an appointment exists. Follow-up that answers in minutes. Tracking you can check against your own job margin. One number on the report every month: what a booked estimate cost you.
Every channel designed around how you sell and operate.
A job can start four different ways. Every one of them lands in the same system, gets qualified the same way, and is counted in the same unit. The channel changes. What happens after it does not.
- Paid ads
- Organic leads
- Inbound phone calls
- Social media DMs
- Booked jobs
- Leads with actual budgets & intent
- Transparent reporting
One number on the report every month: what a booked estimate cost you, against your own job margin.
Five things, run as one system.
Paid Media
Meta and Google, aimed at your service area and the job types you actually want. Budget follows the jobs that book, not the ones that click.
SEO & GEO
Ranking in search, and in the AI answers that increasingly sit above it. When someone asks a chatbot who does kitchen remodels in your county, that answer is a channel now.
Email & SMS
Two jobs. Cold sequences that open conversations with buyers who have not raised a hand yet, and instant notifications so a new lead reaches your team while they are still reading it.
Websites & Interactive Landing Pages
Price calculators, project configurators and scoping tools, not brochure pages. The prospect gets a real ballpark and you get budget, scope and timeline before an appointment exists.
AI Lead Nurturing
Follow-up that answers in minutes and keeps answering. It qualifies, it books, and it hands your team a conversation that is already warm, at two in the morning if that is when the form came in.
Four layers. One accountable number.
Traffic, Convert, Handle, Measure. Built and run as one connected system, with a feedback loop from measurement back to spend.
- Traffic
Paid acquisition built around your service area, your job types, and the offer. Not the whole metro.
- Convert
A calculator that captures budget, scope and timeline before an appointment exists. It is the phone-vetting you already do, running before the phone rings.
- Handle
Speed-to-lead and follow-up that answers in minutes, not hours.
- Measure
One number you can check against your own job margin, reported every month as cost per booked estimate.
Every vendor in this chain is paid before you find out if the job booked.
Count what you pay each month and what each one is actually measured on. The lead platform is paid when it sends a contact, whether or not anybody picks up. The ad agency is paid on a retainer and reports clicks. The website was paid for two years ago. The tracking has not been checked since it was installed. Every one of them is paid in full before you know whether a single job booked. That is not four bad vendors. It is four people measuring four different things, and none of them is the one you care about.
Reports clicks, CPMs, and cost per lead.
Built the site in 2023, gone since.
Half broken. Nobody is sure what fires.
Estimate requests wait hours for a callback.
We replace the patchwork with one accountable system.
A system built for builders.
Over $3M a year, and the job is worth thousands. That is the whole test. What you build does not change the work.
General contractors
Residential and commercial.
Specialist trades
HVAC, electrical, solar, roofing, landscaping, handyman services, pest control, and other trades.
- One customer is worth thousands over the relationship.
- A human closes the work, off an estimate or a proposal.
- You have crews and capacity to take more work right now.
- You will share close rates and job margins so the number can be real.
- You are booked out eight months and cannot take another job.
- You are under $3M. We will say so on the call.
- You want impressions, followers, or brand awareness as the outcome.
- You want to hand over a pixel and never speak to us again.
We also run accounts outside construction for a small number of long-standing clients in legal, staffing, and ecommerce. New work is construction.
A real number, or it does not ship.
We have not published a client number yet. When we have one, it will be on this page with the client’s name next to it. A tool earns its keep or you sell it. Judge this the same way, and cancel it the same way.